Herpecin: Worst product name… ever?
Thursday, January 10th, 2008
Herpecin lip balm? I just saw the TV ad. Really? Are you kidding? It gave me some ideas for new products:
- How about Gonorrhea-Be-Gone?
- It’s Chlamidialicious!
- and also Vaginotasitc!
(By the way, the CDC has some flashcards of the various conditions! Weeeee! I haven’t looked at them, but I imagine that they will convince you to keep your privates private.)
I appreciate that Herpecin might be a great product that benefits many people, but HEY! WAKE UP! No one wants to advertise the underlying reason they are applying the otherwise nondescript lip gloss!
*sigh* I wonder if people actually purchase Herpecin at Walgreens. I wonder if it started out in the clinical world, and was received so well that the company decided to mass market it under the same name. I wonder if we are seeing these national TV ads because the company is dumping money into marketing to fix a sales problem caused by THE NAME!!! I wonder if this could be the worst marketing decision so far in the millennium.
