Unthinkability

Ever meet a fanboy of a particular brand of paperclip?  Or of a wire coat hanger company?  Unlikely, as these are ubiquitous commodities.  They are interchangeable, and their sales are driven by price and availability.  Sure, I have used some pretty nice paperclips before, but I have never gone out of my way to buy a certain brand.  I have never gotten into an argument about which brand of paperclip is better.

I realized that I am treating everything like a commodity now, and that even my iPhone has become just another generic hammer in my toolbox of “crap I use to do the job.”  I wrote this post as a deconstruction of Fanboyism and how I have seen its decline over the past 30 years.

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